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Home» Interactive Marketing » MOBILE SCRATCH awarded “Best in Digital Advertising” | Digi Awards 2012

MOBILE SCRATCH awarded “Best in Digital Advertising” | Digi Awards 2012

Posted by Leo Ferraro - December 15, 2012 - Interactive Marketing, Mobile Marketing, Mobile Scratch Promotions
0

In 2012…
Mobile Scratch Promotions gain popularity!

Yellow Pages Group, was awarded “Best in Digital Advertising” at the 2012 Digi Awards for its Scratch ‘N Win mobile lottery contest, which promoted the deals feature on the YellowPages.ca mobile app.

“Through our growing suite of online and mobile applications, we continue to find new ways to engage consumer audiences and enhance visibility and awareness of local businesses and services in neighbourhoods across Canada,” said Nicolas Gaudreau, Chief Marketing Officer, Yellow Pages Group (article)

[ PLAY VIDEO at  22m43s mark ]

In 2008…
PromoMee paves the way for Mobile Scratch Promotions

PromoMee, a 2008 startup located in Montreal, Quebec begins to Define Mobile Interactivity for a new generation of mobile and social consumers.
Scratch Promotions, QR Codes, iOS Apps, Facebook Apps, Web Apps, Interactive Signage via iPad, Social Media Marketing & Optimization and much more…

It’s very gratifying as an early adopter (2008) to see big brands such as Yellow Pages raise awareness on Interactive Mobile Marketing, and win “Best in Digital Advertising – 2012.”  Congratulations Yellow Pages Group!

Here’s to everyone who doubted us. Cheers! :)

ADVICE TO FUTURE START-UPS

Use Patents to Protect Your Intellectual Property, it creates “VALUE” for your start-up company. Create a good NDA and make EVERYONE SIGN, otherwise walk away.

Remember that many of your ideas in the early stages won’t make sense, TO THEM.
Continue to LEAD and BELIEVE.

PromoMee Engages Generation-Y and Baby Boomers

150 Prizes revealed by Consumers who SCRATCHED the iPad without using a COIN :)

Consumers also discovered SCRATCH Promotions within the PromoMee iPhone App :)

Consumers redeemed MOBILE PROMOTIONS InStore with their smartphone!

Retailers Go Mobile and Interactive within 24hrs.

In 2011…
PromoMee featured at Rogers INNOVATION CENTRE

 

Creative Marketing Technologist | Leo Ferraro

Everything is Going Mobile, Social & Interactive…in Realtime!

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Consumers SCAN QR Codes at Retail Stores

Consumers SCRATCH PROMOs on iPhone

Retailers SCAN Consumer’s QR Codes

Consumers SCRATCH PROMOs on iPAD
(c) 2012 Leo Ferraro